AEO Case Study: How a B2B Company Got Cited by ChatGPT in 60 Days

The Starting Point: Zero AI Presence

The client: a B2B AI governance SaaS company with a working product, existing blog (8 generic AI posts), and a website ranking for branded terms only. Zero appearances in ChatGPT, Perplexity, or Gemini responses for their target queries.

Target queries: 'how to comply with DPDP for AI companies', 'best practices for AI audit logging', 'how to prevent prompt injection in enterprise AI'.

All three were uncompetitive on Google (DA 40+ sites ranking on page 2) but had clear evidence of AI platform coverage Perplexity was citing 2 generic blog posts from US sources as the top answer.

The 60-Day Content Sprint

Weeks 1-2: Content audit and structure setup. Rewrote the 8 existing posts to add: proprietary statistics in paragraph 1, FAQPage schema, answer capsules of 40-60 words, and internal linking between posts.

Weeks 3-4: Published 6 high-intent posts targeting the 3 primary queries and 3 adjacent queries. Each post: 1,200-1,800 words, 4-6 FAQs with schema, 1 comparison table, 4 key stats with the client's product mentioned.

Weeks 5-6: Published 6 more posts targeting long-tail variants. Submitted all URLs via Google Indexing API. Submitted to Bing IndexNow. Shared on LinkedIn (client's profile: 2,400 followers).

Weeks 7-8 (monitoring): Daily Perplexity checks on target queries. ChatGPT checks via web browsing mode.

The Results at Day 60

ChatGPT citations: 3 target queries now return the client's content as a source in ChatGPT web browsing mode responses. 2 additional adjacent queries also cite the client.

Perplexity: Client cited as the top source for 'DPDP compliance for AI companies India' previously a US publication held this position.

Organic search: 4 posts ranking in Google top 20 within 60 days (faster than expected for a new domain).

GA4 AI referrals: Perplexity.ai referral sessions: 0 → 220/month. ChatGPT.com referral sessions: 0 → 120/month.

Business impact: 2 inbound leads attributed to AI-referred traffic in the first 60 days. One progressed to a discovery call.