D2C Brand Triples Conversion with AI Product Discovery
How a D2C brand with 50,000 SKUs tripled their conversion rate by replacing keyword search with AI-powered conversational product discovery.
The Challenge
A fast-growing D2C brand with 50,000 SKUs saw a 2% conversion rate. Customers could not find the right products. Search was keyword-only, recommendations were irrelevant.
Project Details
Tech Stack
Our Approach
Built a conversational AI product discovery experience that understands natural language queries like 'I need a gift for my mother who likes gardening and lives in a cold climate.'
Implemented vector-based semantic search across the entire product catalog, replacing keyword matching with intent understanding.
Created a personalized recommendation engine using customer browsing history, purchase patterns, and real-time session context.
Integrated the AI layer with Shopify Plus using custom storefront APIs, ensuring a seamless checkout experience.
Deployed BoundrixAI to govern all AI-powered interactions, ensuring customer data privacy and consistent product recommendations.
Set up A/B testing framework to measure AI-driven discovery against traditional search, validating improvements with statistical significance.
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